If it took Jesus three days to rise from the dead, Blockbuster taking six years to do the same on Twitter makes a whole lot of sense.
Just before noon on Tuesday, the defunct movie rental chain posted a tweet saying “Just checking in.” If whoever runs the handle happened to be frozen in carbonite like Han Solo all this time, they sure as heck couldn’t have picked a worse time to get reanimated. Then again, Blockbuster isn’t exactly known for its good timing or business acumen. Remember when the company had the chance to buy Netflix for $50 million? We do.
Now Netflix is worth $210 billion, while Blockbuster has been reduced to just a single location in Bend, Oregon, which is apparently being offered for sleepovers via AirBNB.
So if anyone has “Blockbuster tweeting again” on their 2020 bingo card, please proclaim “That’s a bingo!” and come forward to claim your prize.