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MGM Unveils New Leo the Lion Logo

Metro-Goldwyn-Mayer, more commonly known as MGM, is among the most well-known and storied movie studios in existence. It was founded in 1924 when entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures, and Louis B. Mayer Pictures.

Ever since that time, the studio has been recognized by its famous logo, that of a lion circled by gold ribbon with the Latin inscription Ars Gratia Artis, or Art for Art’s Sake. The lion that we know today is from 1957 and is named Leo, the seventh of MGM’s many lions to have posed for their iconic logo.

On Monday, MGM unveiled a new logo representing the studio, still the classic lion, of course, but modernized with more advanced graphics.

The motion graphic as seen in the above video is more interactive than its predecessor, displaying the translation of the Latin phrase before reverting back to the original inscription. The words are also more legible than before, with greater spacing between the letters and the film sprocket holes.

Additionally, all the components have more of a metallic gold hue than before, giving the logo a far more vivid appearance. Overall, the update is superbly executed, keeping the classic feel of the iconic logo while modernizing its appearance.

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