MoviePass Explores Reintroducing Unlimited Plan
MoviePass isn’t dead. Yet.
The beleaguered movie subscription service rolled out a new marketing campaign this month promoting a re-vamped array of tiered offerings.
Previously, the company took the movie world by storm, offering unlimited screenings for the rock-bottom price of $9.95. As the service struggled to stay afloat, it frequently changed policy and pricing. What followed were onerous restrictions on the movies that subscribers were able to see any given day, with most titles not even playing in theaters throughout most markets.
Now, however, MoviePass believes it has settled on a break-even model that will allow it to improve its service. The company introduced a new series of plans that vary in price depending on location. Their “select” plan allows customers to see three movies per month at some point during their theatrical run for $9.95. Their “red carpet” plan—the most expensive at $19.95—allows customers to see any three movies of their choosing at any time. Plan pricing in most major cities will be $5 higher due to higher ticket prices.
Additionally, MoviePass is planning on reintroducing some sort of unlimited plan akin to what many subscribers originally signed up for, however a proposed price for this tier has yet to be established.
Regardless, considering the number of times we drove to the theater only to discover that “No more showtimes were available” through the app, Metaflix has since gleefully canceled our MoviePass account, and will never be going back.