Disney Bans Netflix Ads From All of Its TV Channels Except ESPN
Disney is banning ads from competitor Netflix on all of its TV platforms except for ESPN.
The news was first reported by The Wall Street Journal.
The decision comes ahead of the launch of Disney+, the company’s Netflix competitor that will cost $6.99 per month (or $69.99 for a full year) and will provide access to movies, original series and new content from Marvel and Star Wars franchises. Disney+ will launch on Nov. 12.
Disney+ is ad free, but ads on other Disney properties, like ABC, wouldn’t be allowed to broadcast commercials for Netflix which could potentially take customers away from Disney+.
Netflix declined to comment.