Rotten Tomatoes Removing "Want To See" Pre-Release Function Due to Trolling
The internet was such a great place before trolls, racists, and other bad actors figured out how to use it.
We spend as little time as possible delving into internet drama or negativity, so our background info on this issue is shaky. But our understanding of the matter is that Brie Larson, star of ‘Captain Marvel,’ said something that some people didn’t like so they decided to brigade the “Want To See” function of the film on Rotten Tomatoes, bombing its metrics with negative data.
In turn, Rotten Tomatoes has simply decided to do away with the “Want To See” function during a film’s pre-release period—which, isn’t that the entire point of the metric (?)—therefore preventing its weaponization against a film.
A portion of the change is included below and the full decision can be read here.
As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)