Disney+ to Launch in November Priced at $6.99 Monthly
Disney’s much anticipated streaming service, Disney+, will launch in the U.S. on November 12, 2019, and will cost $6.99 per month, the company announced.
The subscription streaming service represents Disney’s biggest and most aggressive move into the video-streaming wars. By pricing it well below Netflix, Disney is betting it can rapidly drive up a Disney+ customer base with a variety of content that appeals to multiple demographics, including movies and TV shows from its Marvel, Star Wars, Pixar and Disney brands.
The company announced the pricing, launch date, and other details at Disney’s 2019 Investor Day in Burbank, California. Asked by an analyst about why it set the $6.99 price point, Disney chairman and CEO Bob Iger said, “This is our first serious foray in this space, and we want to reach as many people as possible with it.”
Disney+ in the U.S. also will be available for an optional annual plan for $69.99 per year, which works out to $5.83 monthly.