The R-Rating As a Selling Point: When Films Become Preoccupied With Their Rating
We’ve seen this become increasingly more common. A reboot, a remake, or just as a counter to other films in the genre, there comes a desire to market a film as being (almost rebelliously) R rated. This weekend in fact, sees a prime example. Guillermo Del Toro made an enjoyable Hellboy in 2004. It might not have been as violent as some of the comic book incarnations (and given it was such a cult property, the decision to go pg-13 made logical sense). He made an even more enjoyable sequel. Visually dazzling, engaging, wry, witty and imaginative. Were Hellboy fans left feeling particularly short-changed? I never got that sense generally. Did the ‘soft’ rating leave them wishing that HB was a bit fruitier with his language and a bit more violent in his dispatching of villains? I never particularly got that sense either.
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