MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year
MoviePass users apparently quit the service en masse after it curtailed ticket availability and scaled back the number of movies people could see each month. The failing cinema-subscription provider has seen its subscriber base plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report.
The figures were reported by Business Insider, which cited “internal data” it had obtained. Asked for comment, a MoviePass spokeswoman declined to confirm the information.
In June 2018, MoviePass claimed it had signed up more than 3 million subscribers for its $9.95 monthly plan, which let customers see one movie every single day. But that proved unsustainable and MoviePass was forced to change that to a three-movies-per-month plan.
Evidently, over 90% of MoviePass’ previous subscribers didn’t care to continue paying for the service given the dramatically scaled-backed terms, or the fact that movie tickets were rarely available, even if the title in question was supposed to be part of the daily offering.
Separately, MoviePass is suing rival Sinemia, alleging patent infringement. A judge earlier this month allowed MoviePass’ lawsuit to proceed.