The Prank That Turned the Hollywood Sign Into Hollyweed
In honor of 4/20 this year, we re-visited two laudable occasions in Hollywood history in which the iconic Hollywood sign was changed to Hollyweed: once in 1976 and again in 2017.
The 2017 change is the ultimate throwback to 1976 when activists used the four-story letters as a political play on words. Danny Finegood and a team of friends made the identical change to the Hollywood sign on New Year’s Day 41 years earlier. Finegood died in 2007.
“It wasn’t a prank, it was a message,” Finegood’s wife, Bonnie, said.
Bonnie said Danny and his buddies risked getting arrested to make a statement about new California legislation that took effect in ‘76 relaxing marijuana possession laws.
“I did support his ideas. I loved his creativity,” Bonnie said. “He was having fun making a large statement to the world.”
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