Netflix Isn’t Killing Movie Theaters: Viewers Who Stream Also Go to Cinemas More
Netflix isn’t killing movie theaters.
While streaming services have fundamentally altered how consumers watch TV, the idea that if audiences are spending more time watching content at home they are spending less time at theaters is a myth.
At CinemaCon in Las Vegas last week, movie distributors and theater owners alike said there was little to fear from a growing population of streaming services, which will soon include Disney+ as well as platforms from Comcast, Warner Bros. and Apple.
“Our takeaway is that Netflix and the expansion of [streaming video on demand] platforms will have minimal impact on box office given the vast supply of content, plenty of which is ideal for theatrical release (and most talent fiercely and contractually objects to a straight-to-streaming release),” Michael Pachter, analyst at Wedbush, wrote in a research note Monday.
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