Smell-O-Vision and Other Glorious Movie Theater Gimmicks
Remember going to your local theater and watching a movie featuring Smell-O-Vision? Probably not.
After all, considering it barely got off the ground, it’s no surprise that the gimmick itself didn’t last long (though interestingly enough, if you’ve ever been to an amusement park that featured a “4D” theater, the concept of Smell-O-Vision has sort of made a comeback).
In this incredibly interesting and well-produced video by The Royal Ocean Film Society, we go back in time to re-visit the intrepid days of Smell-O-Vision and other movie theater gimmicks that imaginative innovators introduced to their audiences, envisioning them as “the next big thing” for the movie going experience.