Warner Bros. Hires Studio's First Female CEO
Warner Bros. has hired former BBC executive Ann Sarnoff as its new CEO, marking the first time the film studio has had a woman at the helm.
Sarnoff is replacing Kevin Tsujihara, who left the company after a Hollywood Reporter story broke the news about him using his influence to help Charlotte Kirk’s acting career after they began a sexual relationship.
“Ann has shown the ability to innovate and grow revenues and has embraced the evolution taking place in our industry,” John Stankey, CEO of WarnerMedia said in a press release. “I am confident she will be a great cultural fit for WarnerMedia.”
Sarnoff’s appointment was considered a surprise among trade publications, but her areas of expertise are tailored for WarnerMedia. The company is throwing deep resources into its upcoming streaming service, and needs a leader who can unite the theatrical division with a new streaming business. WarnerMedia is expected to launch its subscription streaming service this fall. Executives at AT&T or WarnerMedia have not confirmed a specific launch date or pricing. The service will reportedly cost between $16 and $17 a month. That puts it on the higher end of streaming service costs, but it will also include a subscription to HBO Now, which is currently $15.