Regal Cinemas Launches New Unlimited Plan, But There Are Plenty of Catches
Following up on our prior reporting, Regal Cinemas as officially launched its unlimited subscription service named Regal Unlimited.
Regal Unlimited is the latest attempt by a movie theater chain to develop theater loyalty among its local residents while fending off competitors who’ve already launched an unlimited program of their own.
The plan is comprised of three tiers: Regal Unlimited for $18 a month for unlimited movies at more than 200 theaters; Regal Unlimited Plus for $21 a month for unlimited movies at more than 400 theaters; and Regal Unlimited All Access for $23.50 a month for unlimited movies at any Regal theater.
There are other perks as well. You get a free large popcorn and soft drink on your birthday and 10% off of all food and non-alcoholic drink purchases, plus you can still earn Regal Crown Club points towards rewards like free popcorn.
However, there are a number of downsides to the Regal program that other cinemas avoid:
When you sign up for Regal Unlimited, you must sign up for one year. After a year you can switch to monthly, but you are locked in at a year and cannot switch to a cheaper pass or cancel before that first year is up.
The cheapest Regal Unlimited plan does not cover larger cities. This takes into account the price difference in movie tickets among different geographic areas.
If you live in a larger city, you’ll likely have to purchase the “Unlimited Plus” plan for theater coverage.
You will get charged a service fee of $.50 for every ticket you purchase through the app.
You must submit a photo of yourself to use the plan.
The plan allows you to see 2-D movies. To see “premium format” movies, you will pay a surcharge.
You can only have three pending reservations at a time. But you can still buy tickets from the box office while you have these pending reservations.
Therefore the Regal Unlimited plan is unlikely to lure customers who currently have the AMC unlimited plan, for example, but it’s still a great deal for those who only have Regal Cinemas in their area.