Paramount Pictures Logo Painted by Artist Dario Campanile
The first branding for Paramount was created in 1914, featuring the name Paramount in Excelsis with a crown of stars and a mountain. According to legend, the mountain was based on a drawing made by co-founder William Wadsworth (W.W.) Hodkinson, inspired by memories of his formative years spent in Utah. These two elements are enduring parts of the logo that have been recreated throughout the years.
In 1986 Paramount commissioned a painting of the majestic mountain—known as “the mountain of dreams”—for their upcoming 75th anniversary in 1987. Artist Dario Campanile creating the striking image as we know it, featuring a white-capped peak with crystal-clear waters below. The life-like image then became the basis for a new logo and was used for 15 years in films starting with Critical Condition in 1987 and ending with Crossroads in 2002.
In a blog post from 2012, he writes, “It’s great when you are browsing YouTube and you re-discover artwork that you painted long ago. It’s nice that the person that created this short clip credited me in his description.”