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Now That MoviePass Has “Temporarily” Gone Away, Don’t Be Surprised If It Never Comes Back

Now That MoviePass Has “Temporarily” Gone Away, Don’t Be Surprised If It Never Comes Back

Are there any MoviePass subscribers left who may care?

According to an eleventh hour letter released by the company, MoviePass is going dark “for a few weeks” while it overhauls its mobile app. The financially troubled movie ticket subscription service enables customers to see select movies in theaters based on a monthly fee.

"There's never a good time to have to do this," CEO Mitch Lowe said. "But to complete the improved version of our app, one that we believe will provide a much better experience for our subscribers, it has to be done."

The company didn’t specify exactly what changes were being made or why the service had to be shut down rather than simply making live updates to the software like every other app. The outage began Thursday morning and the company hasn't said when the service will be back up. The company says it'll credit customers for the days affected and won't take on any new subscribers while the service is down.

In the same letter to subscribers, MoviePass also said it hopes to "recapitalize" and would continue efforts to cut costs. Just remember you heard it here first, folks: now that MoviePass has “temporarily” gone away, don’t be surprised if it never comes back.

Be sure to check out our feature video “The Martyrdom of MoviePass” below.

In this episode of our Rewind series, we take a deep dive into the challenges confronting MoviePass, while also discussing how the service has fundamentally improved the movie-going experience for consumers.

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