AMC Theatres Rolling Out 'A-List Entourage' Allowing Members to Make Collective Seat Reservations
Great news for AMC A-List subscribers: the largest cinema chain in the nation is rolling out a feature called AMC Entourage that will make it easier and more convenient for fellow subscribers to see movies together, without fear of having to sit apart.
Craig Ramsey, AMC’s Chief Financial Officer, mentioned the small but very welcomed tweak in a conference call last month:
“In October, we will be announcing something called ‘AMC Stubs A-List Entourage’, in which couples or groups of friends will be able to join the program individually, but will be able to make their A-List reservations for a particular movie collectively,” said Ramsey. “So that you can book seats 8-6 and 7 for you and your wife, for example, if you’re both members of A-List in one single transaction rather than having to do it in two separate transactions and hope that she quickly grabs 8-7 immediately after you grabbed 8-6.”
Ramsey also mentioned it was something the company wanted to offer ahead of the original A-List launch, though implementing the feature would’ve delayed the entire program by up to six months.
During the same earnings call, AMC’s CEO Adam M. Aron also downplayed Regal Cinema’s new subscription program, called Regal Unlimited, saying it wasn’t a pressing concern and that it hasn’t poached a significant number of A-Listers, stating:
“We’re kind of amazed they gave us a 13-month lead,” said Aron, who mentioned that their analytics don’t show a large number of subscribers going from A-List to Unlimited. “It’s like in the hundreds. It’s a really small number. We’re just not worried by the Regal program. We think their program will play more to their own clientele than to our clientele.”
A-List members can expect AMC Entourage to roll out sometime in October.
Photo via Ser_Amantio_di_Nicolao