AMC isn’t content just doling out butter and salt-induced heart attacks at its theatrical locations. No, the largest U.S. theater chain is tossing its hat into the retail food market, offering its popcorn in malls sometime early next year.
Following the initial rollout, the AMC Theaters branded microwavable popcorn will also expand to supermarkets and convenience stores. And if that is crazy enough, AMC is preparing to partner with home delivery services in 2022 to allow customers to order from a nearby AMC location.
I personally can’t imagine paying for the food, delivery fees, service fees, and tip just to have a tub of popcorn show up at my front door. But hey, some people simply have more money than sense.
AMC says the company’s expansion into the sale of popcorn on a retail basis outside of theaters is a “natural extension of AMC’s core business.”
“The announcement that AMC will become a competitor in the multi-billion popcorn market is so natural and logical, one wonders why the idea has not been tried before,” said Adam Aron, AMC’s CEO and chairman of the board. “Needless to say, AMC knows popcorn ever so well. On our busiest days, AMC Theatres currently pops in the range of 50 tons of popcorn per day. But the popularity of popcorn extends well beyond the doors of our movie theatres. With this new AMC initiative, we expect to reach entirely new segments of the U.S. population with our popular AMC Theatres Perfectly Popcorn.”