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These Top Ten Most Watched Movie Trailers Have Over a Billion Combined Views

Spider-Man No Way Home

In late August, movie news journalists rushed to their workstations to breathlessly report the unimaginable: that “Spider-Man: No Way Home” had not only beaten “Avengers: Endgame” for the most trailer views in the first 24 hours, but it had absolutely SMASHED the record.

The hype was well-deserved. “Spider-Man: No Way Home” racked up a total of 355.5 million views over the course of that first day. “Avengers: Endgame,” with all the hubbub and hype, garnered a total of 289 million views, a figure that somehow seems quaint in comparison.

Why the massive views? Somebody will have to write a thesis or scientific article on the phenomenon to say for sure. Those picking low-hanging fruit will attribute it to Sony holding back the trailer for so long, or pent-up demand for Marvel movies (or, in this case, Marvel-ish, since “Spider-Man: No Way Home” is shared by Disney and Sony) as a result of the pandemic.

Regardless, there’s no denying the Zeus-like might of The House of Mouse. Together, Disney holds 7.5 of the top 10 properties on the most watched trailers list. Warner Bros. owns the #6 spot with 2017’s “It,” while Universal Pictures owns the #10 spot with 2020’s “F9.”

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The full list of rankings of the top 10 most viewed trailers in the first 24 hours is as follows:

  1. “Spider-Man: No Way Home” – 355.5 million views
  2. “Avengers: Endgame” Teaser Trailer – 289 million views
  3. “Avengers: Endgame” Final Trailer – 268 million views
  4. “Avengers: Infinity War” Teaser Trailer – 230 million views
  5. “The Lion King” – 224.6 million views
  6. “It” – 197 million views
  7. “Avengers: Infinity War” Final Trailer – 179 million views
  8. “Mulan” – 175.1 million views
  9. “The Lion King” – 174 million views
  10. “F9” – 151 million views