Connect with us

Hi, what are you looking for?

Metaverse

Tim Cook Bets Big on the Metaverse to Secure His Legacy

Apple Reality VR AR Headset Metaflix

Apple Chief Tim Cook is betting big on the metaverse. That’s because once the company launches their VR headset in a matter of months, it will represent the introduction of a next-generation hardware product that many inside the company believe might one day rival the iPhone.

Cook’s prowess as the head of the company is unquestioned. Apple’s market size and financial growth during his tenure has been nothing short of spectacular, growing its market capitalization from around $350 billion in 2011 to around $2.4 trillion today. Yet if there’s one asterisk that accompanies Cook’s resume, it’s that the company has yet to develop a next-generation piece of hardware under his command.

Apple released the Apple Watch in 2015 to great acclaim. The following year, the company released AirPods with equal success. Together, these products have helped turned Apple’s accessories division into a $41 billion business.

Meanwhile, Apple’s mixed reality headset, tentatively named Apple Reality, will be the company’s first new platform to have been developed entirely under Cook’s leadership. The iPhone, iPad and even Watch were all originally conceived under Apple’s co-founder Steve Jobs, who died in 2011.

“They have huge pressure to ship” the headset, said a former Apple engineer who worked on the product’s development. “They have been postponing the launch each year for the past [few] years.”

Indeed, the Apple Reality headset has been in development for more than seven years–twice as long as the iPhone–and Cook is seemingly champing at the bit to release his own signature computing platform. The good news is that consumers don’t have much longer to wait. Apple will reportedly officially announce the headset as early as June.

Metaverse Gear

More Articles

Metaverse

Apple has officially introduced to the world Vision Pro, a revolutionary pair of virtual reality goggles that the company promises will unlock a new...

Metaverse

Peacock is heading to the metaverse, launching Wednesday on Meta Quest 2 and Quest Pro virtual reality headsets. As the initiative goes live, Meta...

Metaverse

There was a momentous gathering at Apple Inc. last week, with the company’s 100 highest-ranking executives descending on the Steve Jobs Theater in Cupertino,...